Billboards are all over the place. Like any other form of advertising, billboards are eye-catching and when stuck in traffic, you’ll keep hold of the information over time. Might be a good reason why advertisers are investing on this announcement. It may not be as costly as the television commercial but the retention to consumers is apparent. Considering the heavy traffic that car owners and commuters are experiencing everyday, it is impossible to miss one poster. But there are reports too that it causes accidents from time to time. Perhaps, we should not be overwhelmed with so much glittery and colors to avoid such incidents.
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on Monday, March 3rd, 2008 at 1:58 pm and is filed under General.
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